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“Not so fast, Netflix/Hulu/Amazon!” This was the unofficial thought bubble declaration from YouTube as they announced their new YouTube Red service, touting it as the ultimate YouTube experience. Beginning October 28, YouTube Red will launch as a new membership component of the omnipresent video-sharing site, designed to hopefully rectify all the components of YouTube that people have been complaining about for a while now, at a $10 a month price tag of course.

YouTube Red will let subscribers enjoy watching all of YouTube’s content free of advertisements, essentially the way YouTube was before corporate America got its filthy hands into it. Additionally, the service will let users save videos to watch offline on your handy mobile or tablet devices, and allow you to play videos in the background as well. Membership will extend across all devices and platforms you access YouTube on. A free, one-month trial of YouTube Red will be available on its launch date for users in the United States.

According to YouTube, fans have been clamoring for such a service. In a blog post on the company’s site, they state that, “YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.” Nowhere in that marketing manifesto does it say fans wanted to pay for yet another video streaming service, but thus is the magic of spin.

Coming for the weaves of other popular streaming platforms, YouTube made particular note that starting early next year, YouTube Red will begin to host its own, original content, with members-only access to original movies and programs from some of YouTube’s biggest and most popular creators. There will be a reality adventure series from YouTube millionaire PewDiePie, a murder mystery series starring Joey Graceffa and other YouTube cohorts, an anthology series from the cast of CollegeHumor and movies from studios and creators like Astronauts Wanted and Fullscreen Films.

As if that weren’t enough, it looks like YouTube also has its sights set on trying to rot Apple a bit as well. In tandem with YouTube Red, the company also announced YouTube Music, a service strictly devoted to taking users on a musical journey. “YouTube Music is designed to make discovering, watching and listening to music easier than ever. Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you,” the blog post said. Sounds a bit like Pandora, no?

YouTube Red will work in tandem with Google Play Music, which means subscribing to one will automatically give you access to the other. Time will tell if YouTube manages to convince consumers to turn to a paid subscription model, especially with so much established competition out there. Just be careful when looking up YouTube Red – there’s the precariously similar porn site RedTube that could be a branding nightmare for the nascent service. Surf with caution!

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