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For the real estate business, visuals are everything. No one is going to buy or rent property that doesn’t appeal to his or her tastes. A property needs to look good in order to be sold, plain and simple. Thanks to virtual reality tech, no longer does a person need to explore a property in person to get a look and great visualization for it. That’s the running idea behind Halstead’s investment in their very own virtual reality technology – to give potential buyers a virtual look and tour of what could end up being their new home.

Halstead isn’t just stopping with creating virtual experiences and tours of existing properties either. By hiring Virtual Xperience, they’re creating visual renderings from architectural blueprints of apartments, buildings and homes that haven’t even been built yet. By getting prospective buyers to don a virtual reality headset like the Samsung Gear or Oculus Rift and virtually tour and explore a property for themselves that doesn’t even exist, Halstead is hoping that this unique and high-tech experience might convince people to settle on paying the asking price for units and homes that have yet to be constructed.

Not much can be gleamed from a blueprint, but putting a person inside a virtual, three-dimensional rendering of a property that allows them to explore it and envision how they want to settle it is a powerful tool Halstead believes could revolutionize the real estate market. With virtual reality technology allowing house hunters to view properties without physically being there, the house-hunting process will become drastically more efficient and ease the extreme burden of those looking to move out of city or state by giving them a hands-on virtual tour of a property they wish to buy without leaving their current location.

Real estate companies don’t even have to invest in pricey headsets to direct people through 3D-walkthroughs of their property. The Google cardboard headset is only $10 and syncs with an app to allow for a virtual reality experience. Having a virtual home listing could also eliminate the need for open houses, an awkward but necessary way of getting someone to buy a house you’re trying to sell. Rather than have a bunch of strangers parading in and out of your house, a virtual rendering and tour would protect your privacy and provide potential buyers with the views they need to decide if they’re willing to buy. If you’re on the market for a crib, be on the lookout for virtual listings.

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