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Twitter is really trying, you guys. It has simplified its approach and functionality in recent months, changing the favorite symbol from a star to a more uniform and social media pervasive heart (because apparently awarding a tweet a star because you liked it was too complex from some). It’s incorporated a new, handy built-in GIF feature that lets you plug them into your tweets directly through the platform. And coming soon, Twitter will no longer count photos and links in the overall 140-character count of a tweet. Bottom line: Twitter is definitely earning an A for effort.

Now, it looks like Twitter is turning its attention to artificial intelligence in order to boost is credo. The social media giant recently acquired UK-based AI firm Magic Pony in efforts to bolster its ability to analyze and produce visual content. Magic Pony’s technology is powered by self-learning algorithms that can understand the features of images. This sort of tech can be used to enhance and fine-tune visual content like video and live streaming. Magic Pony has a crackerjack team of scientists adept in the fields of high-performance computing, machine learning, computer vision and computational neuroscience. Co-founder and CEO Rob Bishop believes that joining forces with Twitter “gives us the opportunity to bring the benefits of that research to hundreds of millions of people around the world.”

Bishop will be making the move to Twitter’s San Francisco headquarters where he’ll be working alongside CEO Jack Dorsey and a section of Twitter known as Twitter Cortex to incorporate Magic Pony’s technology into Twitter’s platform to create better quality viewing experiences. “Machine learning is increasingly at the core of everything we build at Twitter,” Dorsey said in a blog post. “It’s powering much of the work we’re doing to make it easier to create, share and discover the very best content so that every time you open Twitter, you’re immersed in the most relevant news, stories and events.” Backed by AI, Twitter could become a visual wonderland!

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