In an increasingly competitive and creative job market, standing out against your colleagues can be hard. First impressions matter more than ever before, and a lot of times, your first impression will come in the form of a logo or a business card. The best logos are simple, eye-catching, memorable – and easy to make.
Find your favorite portrait of yourself – something with a good expression and some contrast in the face. Then select a colorful sunset image, ideally one with a lot of different colors and shades. Open both the portrait and sunset image in Photoshop.
Start with the portrait file and zoom in until the face fills the window. Select the Polygon Lasso Tool on the left side toolbox and click around the edges of the face to make a selection. The beauty of this step is that it doesn’t have to be perfect – a rough outline will work just fine. You’ll know the selection is complete when the outline starts to move in a circle around the selection.
Then, hit Control + J to create a separate layer of the selection you just made. The new layer will pop up above the background in the layers panel.
Click on the new layer and go to Image>Adjustments>Threshold. Adjust the effect until about half of the face is black. Make sure there’s enough detail in the facial features so that there’s still a good sense of expression, then click OK.
Don’t worry about the selection being too dark – the black parts will eventually be replaced by the sunset image, and the white sections will be empty.
Go to Select>Color Range, and use the eye dropper to select a black part of the face within the small editing window. The blacks and whites will show up inverted in the preview, so you should see your image displayed as mostly black with some white details. Click OK.
Then, go to File>New, and open a Default Photoshop Sized document. Click on the small, half white, half black circle in the bottom right corner, and select Gradient.
Select the black and white option in the popup box, change the style to Radius and select Reverse. Then move the scale to between 300 and 400 percent to give the background a vignette effect. You can change the color of the background and play with this effect to fit your own style and logo.
Next, go back to the portrait file and click on a black part of the selected area. Drag the selection to the new background tab, and drop it in the document. Hit Command + T and hold down Shift + Alt while you drag the corners to resize the face. Use the guiding lines to center the face in the middle of the document.
Next, click on the sunset photo tab and hit Command + A to select the entire image, and Command + C to copy it. Go back to the new document and paste the sunset photo in by hitting Command + V. Then, hit Command + Option + G to replace the black selection of the face with the sunset image.
Make sure the sunset image is still selected in the layers panel, and start dragging the mouse around the document until you like the placement of the sunset. Remember you can use Command + T and Shift + Alt to resize the sunset picture.
Keep playing around with the size and location of the sunset until the face has enough detail. Make it even more personalized by adding your name, website or phone number. Save the document as a jpeg, and print enough business cards to hand out at your next work or social gathering.