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cinema Tag

6 Apr

Add Cinematic Drama To Your Photos In Lightroom With a Few Quick Steps

Movie imagery has a specific style and mood that increases the sense of drama. The cool, blue tones, faded contrast and shallow depth of field draw the viewer in. It's a look that speaks to many still photographers as well. But not all still photographers have the right gear to recreate it on camera. Luckily, if you're a fan of the cinematic look, you can recreate it whenever you want with just a few simple steps in Lightroom. Start by opening your image in your Lightroom catalog and open the editing window by clicking the Develop tap at the top of the window, or by using the shortcut D. An editing bar will appear to the right of the image. Cinema tends to have a...
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14 Mar

Get Ready For Spring Weddings + Up To 20% Off

  The more photo gear you rent, the more you save! Use code: HELLOSPRING from now until March 21st. BRAND NEW WEDDING KITS KIT DESCRIPTIONS Canon Second Shooter Wedding Kit Designed with the second shooter in mind, this kit offers a Canon 6D Full Frame camera body, 16-35mm f/2.8 lens and Canon 24-70mm f/2.8 and a combination to capture every moment as it happens. An added bonus for portability is the included Peak Design Everyday Messenger Bag and SD/CF Card Pouch, helping you stay organized on the go. The Canon Cinema Wedding Kit Let your creativity soar with The Canon Cinema Wedding kit. Jam packed with some heavy hitters, you can capture stunning 4K aerial footage with the DJI Phantom 3 and get unparalleled video and sound quality with the...
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21 Jan

Everything You Need to Know About Video Resolutions

Not sure about the difference between HD and 4K? Video resolutions used to be a transparent setting that filmmakers understood clearly. With cameras pushing the threshold of picture quality, it’s important to know how such developments are affecting your shooting experience. Here’s a closer look at one of the most controversial topics floating around the film industry today. Aspect Ratio and Dimensions The best way to understand what you’re looking at is by tackling the basics of aspect ratio and screen resolution. Firstly, video files are commonly measured by pixels. For example, if you have a clip that is 640 x 480, it means that the dimensions of the file are 640 pixels wide by 480 pixels high. Aspect ratio refers to...
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29 Nov

Every Film Nerd’s Conundrum

Critics and art historians will argue that cinema is dead, a dying art in the age of technology and digital media. As many following in the footsteps of James Cameron and J.J. Abrams would claim, “It's all about 3D," or in reference to the latter, Abrams’ signature computer generated lens flare. But us film nerds know better than that. When it comes to restoration, color gradients and film supplements, just who reigns supreme? Many would cast their vote for Criterion Collection without any hesitation, while an enlightened few may consider up and coming rival Arrow Films. The bottom line: both offer a catalog of the best of the best to appease cinephiles of all ranks. What it really boils down to is...
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