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The Impossible Project  brings back the captivating nostalgia that is caught only in vintage film. The depth of the moment is captured, and revolutionized, bringing instant photography to the present. If you’ve never heard of this project, and you long for the days of instant photography, read on.

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Photo: @joeppolaroidphotography

The company explains that it actually all began several years ago when Florian Kaps (CMO), André Bosman (COO) and Marwan Saba (CFO) launched what they dubbed The Impossible Project with one concrete aim: To keep the magic of analog Instant Photography alive by inventing and producing new instant film materials for vintage Polaroid cameras.

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Photo: @blablablux

Impossible’s mission, they explained, was not to re-build Polaroid film empire but to instead develop a new product with new characteristics as well as to support and promote analog Instant Photography amongst artists and photographers.

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Photo: @saraheiseman

Therefore Impossible saved the last Polaroid production plant in Enschede, Netherlands, acquired the machinery from Polaroid, signed a lease contract with the new owner of the site for a duration of 10 years and engaged in what they are calling, “the most experienced team of Integral Film experts worldwide.”

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Photo: @huiuh_

In order to carry instant film production into the 21st century Impossible‘s team had to find new solutions for replacing and upgrading problematic or unavailable components.

Since then they have introduced a number of new analog instant films: PX 100 and PX 600 Silver Shade for Polaroid 600 and SX 70 cameras; a Silver Shade version for Spectra Cameras was introduced, as well as the First Flush Edition of PX 70 Color Shade; Black & Grey Frame Edition of the PX 600 Silver Shade UV+ that produces even sharper and crisper black-and-white images; and a few new color films for Polaroid 600 cameras including PX 70 Color Shade PUSH that produces dazzling color results from your Polaroid camera.

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Photo: @emi.haze

Yes, that’s right, your Polaroid camera tucked away in the closet under the pile of clothes. Actually, Polaroid cameras still enjoy a rather passionate, almost cult-like following as The Impossible Project estimates there are around 300 million still in circulation.

Beginning with the availability of the first new Impossible Instant Film, the company started partnerships with international artists and photographers to build The Impossible Collection or as the company refers to it, “a fast growing collection of some of the most interesting photographic works of all times.”

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Photo: @iamina

Polaroid’s iconic instant films and cameras were part of a golden era of photography and the tech that the company brought to consumers back in the day was really a precursor to what digital imaging brings today – instant gratification.

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Photo: Jesse Weiner

However, what was and remains truly special about the Polaroid legacy is that gratification was (and still is) in the form of a printed picture. The Impossible Project has a lot of emotions attached to it but the deepest one is the ability to hold the captured moment in the palm of your hand and watch it come to life. If you haven’t taken a Polaroid in a while, it’s still a unique and beautiful experience.

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Photo: @alvertigo

The company has been taking the project into the fast lane of late with the announcement of some much improved new films recently launching what they call Generation 2.0 film that promises to be better in speed, sharpness, and tonality than the old Polaroid films.
The initial launch of Gen 2.0 was for the B&W 600 line of instant film. The folks at Impossible tell us “It’s an entirely new B&W formulation,” a chemical mix developed under the supervision of Polaroid’s former Chief Technical Officer, Stephen Herchen.

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The Impossible team explains that the Gen 2.0 films greatly exceed what Polaroid films of yesteryear could do in both image quality and speed of developing – we are told a mere 20 seconds to full development.

We look forward to the continued ‘developments’ of The Impossible Project in future blogs as this crew shows no signs of slowing down with this endeavor – and that’s great to hear.

Featured image: Marian Rainer-Harbach

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