South Korean pop singer PSY first took the world by storm in 2012 when he released the music video for the song “Gangnam Style” on YouTube. The music video, known for its quirky and weird dancing, quickly went viral and dethroned Justin Bieber’s “Baby” as the most-watched video on YouTube, gathering nearly 2.5 billion views worldwide. In 2012, PSY performed with music legends such as MC Hammer and Madonna. PSY was also recognized by the United Nations as an “international sensation.” Fellow South Korean and UN Secretary General Ban Ki-moon said that PSY “had an unlimited global reach” and expressed a desire to work with the singer as well.
The music video got so many views that it forced an overflow on YouTube’s views counter. “We never thought a video would be watched in numbers greater than a 32-bit integer, but that was before we met PSY. ‘Gangnam Style’ has been viewed so many times we had to upgrade to a 64-bit integer,” the company said. His next hit, “Gentlemen,” also ranks among the top 20 most viewed clips on the platform. His latest music video, “Daddy,” appears on his latest album, Chiljip PSY-Da (which translates in English to This is PSY’s Seventh Album).
In the music video, PSY shows off a whole new set of dance moves while playing three different roles: his father, himself and his son. The song has already entered the Billboard Hot 100 at number 97. The song also features CL of 2NE1, a South Korean girl group that has gained popularity outside of their own country through collaborations with Black Eyed Peas members will.i.am and apl.de.ap. As of November 30, 2015, the song has amassed 42 million views, which means “Daddy” could be yet another viral hit for PSY.
Since “Gangnam Style,” PSY has (unintentionally) become the popular face of South Korea around the world. In a recent interview with the South Korean edition of Elle, PSY said that he wanted to be a composer and not a singer. “Being a singer was never a dream I had since I was a kid. I wanted to become a composer. I started singing with the ‘let’s do this myself and get it over with’ mindset because I couldn’t sell my songs and I cared about what I had written. Here I am today. Even now, the moment that makes me very happy is when my name pops up on the noraebang (literally “song room,” a venue in South Korea where people sing popular songs and is similar to karaoke) screen and I’m credited as the lyricist and composer of the song,” he said.
He also talked about how he felt during his sudden rise to stardom in 2012 and the after effects. “It was such an eventful time of my life that I didn’t really let show that I was going through a storm. However, I was truly shocked inside. Experiencing this after being a singer for 12 years was real luck.” With “Daddy,” it looks like PSY’s luck won’t be running out anytime soon.