Last week hundreds of attendees flocked to San Francisco’s Moscone Center for Microsoft’s 2015 Build Developer Conference. Seats were packed as audiences waited to hear what Microsoft has in store for the coming years as their revival is steadily catching up with the likes of Apple and Android. In a matter of three days full of presentations, discussions, and demos of new gadgets and software, Microsoft made it known that they’re here to stay.
For starters, Microsoft assured many developers who were let down with Window 8’s halted performance that their concerns were heard. Speakers reminded attendees that Windows 10 promised every bit of luxury for all types of users as a multi-functional high-end operating system set for release this fall. So confident are they in 10’s success, Microsoft CEO, Satya Nadella announced during his three-hour keynote that the company is actively working towards getting one billion copies of Windows 10 in the hands of individuals all over the world.
Their efforts are focused on handheld devices incorporating platforms not exclusive to Microsoft, but include the likes of Android and iOS. Nadella is hopeful that Microsoft will attain their objective within the next three years. And developers are now working very hard to get there thanks to Microsoft’s slew of cross-platform tools.
Tools like the much anticipated Visual Studio Code that was released during the conference and the best part, this fully optimized code editor is universal (Mac version is still in the works) and free. By encouraging more developers who run on various operating systems to lend their prowess to Microsoft, users will start seeing an influx of new apps available on Windows Store. Acquiring more apps and allowing cross compatibility with other programs may entice new users to switch to a Microsoft device as well, which would certainly be the icing on the cake for Nadella’s ambitious tally count.
Other features and discussions focused around Azure and Office 2016, Microsoft’s cloud-based software integration. Still in tune with Office 365, the 2016 edition will allow users to bring their documents, spreadsheets, and presentations virtually anywhere. Providing access to their cloud-based platform, Azure, users can ditch the laptop at home while accessing files through their phone. The new and improved Office 2016 is a useful and much needed time-saver for many busy individuals.
From the growing success of Surface tablets to the Windows Phones, Microsoft’s rebranding has put them at an advantage to better suit the needs and demands of the sleek and minimalist trends that dictate current design. Having said that, their undertakings and achievements are not entirely designated for eye candy, rather the majority of their attention is directed at developers.
In a sense, their continued prosperity relies heavily upon developers to increase customers and reach Nadella’s one billion goal. But it’s up to Microsoft to ensure developers adopt the company’s initiatives and adhere to the game plan long enough to witness this projected growth. Until then, Microsoft must work diligently to add to their repertoire of cross-platform tools before they can assume a leading role within the cross-platform industry.