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This week in San Francisco, Microsoft will host thousands of developers at its annual Build conference – and try to persuade them to build on the new Windows platform. With Windows Phone struggling to keep a sliver of market share (, and the return of the Start menu, Build 2015 represents a return to basics and a fight for survival, for Microsoft in an increasingly mobile world, in which the death of the PC has been greatly exaggerated (

In other words, it’s all about developers who can create apps to support and sustain Windows (and Microsoft). So now that Microsoft has built Windows 10, will developers come?

Build will be crucial in Microsoft’s efforts to convince developers with the power and potential of Windows 10, before it launches later this year.

Windows Apps

Microsoft has redesigned its new Windows Apps to work across PCs, tablets, phones and Xbox One. Build will give Microsoft the opportunity to show developers the versatility of Windows Apps and demonstrate apps running on multiple devices. Developers (and consumers) may find out when they will be able to use Windows Apps on multiple devices.

Windows 10

While Microsoft has only previewed parts of Windows 10, including the Start menu’s return and Explorer’s successor, Project Spartan. It will be able to showcase more of Windows 10, including the final release date, and its flexibility in connecting to smart phones, tablets and Xbox One, as well as PCs.

Windows Phone (and Android Apps)

Windows Phone is woefully behind Android and iOS in terms of apps. Microsoft might follow Amazon and announce a way for Android developers to port apps to Windows, as well as details on a new flagship Windows Phone and other Lumia devices designed for Windows 10.


During a Windows even in January, Microsoft announced its augmented reality headset HoloLens. Microsoft promised more HoloLens information at Build, and has been gradually providing developers with more details. Expect Microsoft to show how show how Windows Apps can work as hologramps via demonstrations and further explain how developers will get access to HoloLens.

Office and the Cloud

Office has been at the forefront of Microsoft’s cross-platform strategy, with eagerly awaited apps launched for iOS and Android. Microsoft could open Office to developers and announce tools that leverage its take on the cloud – a digital experience that follows the user across devices.

The Internet of Things (IoT)

Earlier this year, Microsoft promised more information on its Windows 10 IoT. Thus, we should hear more at Build. The competition in this arena has increased, with Samsung’s pledge to make all of their devices and appliances “smart” and news of Apple’s HomeKit launch.

iOS and Android

As mentioned, Microsoft has aggressively connected with iOS and Android, with full-featured Office apps. It could do the same with Cortana and a dedicated app to connect iOS and Android devices with Windows 10. The latter makes sense strategically and philosophically. If you’re not going to use a Windows Phone (for now), at least you can still use a Windows PC with iOS or Android. This approach would also be consistent with the notion of using Microsoft’s services across multiple devices.


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