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It’s finally happened – wearables have garnered enough good will, interest and profit to begin attracting the attention of more mainstream, non-tech brands. Realizing that wearables aren’t a fad that will fade in the foreseeable future, renowned fashion designer Michael Kors is giving wearables a shot, introducing a new line of wearable technology accessories, all with his trademark aesthetic and branding insignia: MK.

Revealing designs, features and pricing for a wearable smartwatch for both men and women at Baselworld, Michael Kors explained that wearables became an opportunity he could no longer ignore. “I’m in the business of making people’s lives easier through fashion,” he said. “I thought, ‘Why can’t tech accessories be chic and glamorous?’ Technology is impacting life more and more. It should reflect your personal taste as much as anything else.”

Michael Kors smartwatches

Kors’ smartwatches will hit retailers this fall and be compatible with both iPhone and Android smartphones. The tech inside these wearables is meant to facilitate more social media capabilities and interactions, rather than track one’s fitness or essentially replace one’s smartphone like most other smartwatches. With a touchscreen display that provides alerts from social media, app notifications, email and text, these smartwatches are for the more social-minded consumer. But, of course, you have your typical fitness tracking elements and even a “smart help” feature that’s voice activated and powered by Google.

This is a Michael Kors smartwatch, so what you really are wondering and caring about is how it looks. Fanatics of the Michael Kors aesthetic won’t be disappointed – the smartwatches retain the luster and allure of Kors’ very best watch designs, combining glamor and attainable high-fashion into a watch that will definitely get you noticed. Wearers will have the ability to change the digital watch face on their watches by swiping the touchscreen, bringing a bit of customizable tech sensibility and playfulness to the watch. Also interchangeable and customizable is the wristband, which can be swapped with different colors and styles, made of leather or silicon. At $395, it’s pricier than most smartwatches, but remember, it’s Michael Kors we’re talking about. You get what you pay for.

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