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Can’t get your hands on the $10,000 gold Apple Watch Edition?

LG is offering a stunning alternative to Apple’s overly priced timepiece. The tech brand’s latest release is a 23-karat gold edition of the widely popular Urbane smartwatch.

“Wearable devices shouldn’t be thought of as an extension of one’s smartphone but an extension of oneself,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company.

“This blending of craftsmanship and technology is a natural evolution of the smartwatch, which is becoming more of a lifestyle accessory than a piece of hardware. We think this is a good direction for wearables and we want to encourage this transformation.”

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Eye-catching Wrist Accessory

LG held nothing back with the Urbane Luxe. The smartwatch boasts a solid gold body- just enough shine to stay classy without blinding people next to you. Supporting the digital head is an alligator leather strap. The thick brown lace is finished with old-fashioned stitching to remind you of an era when watches were painstakingly handmade. Adding to the experience of owning the limited edition piece is a minimal, dark lacquer case.

Priced at $1,200, people who are interested in buying the exclusive wearable need to act fast. Based on a strategic partnership with Reeds Jewelers in the US, only 500 units will be released to consumers. If this catches on, expect the value of the iconic model to skyrocket. Availability for the gadget starts in October.

Seeing that the standard LG Urbane vanilla is one of the top selling smartwatches on the market, the gold version will likely win over early adopters who can’t get enough of the Android experience.

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Under the Hood

Was the electronics company in a hurry to push out the Urbane Luxe? The lack of hardware updates inside the smartwatch suggests the group was.

It has the same technical specs as the Urbane that was released earlier this year.

The device packs a Qualcomm Snapdragon 400 processor with 512 of RAM. Internal storage includes 4GB of space, which is actually more than enough to meet the demands of busy lifestyles. Measuring at 1.3 inches, the display covers most of your wrist without appearing clunky. When it comes to screen resolution, the wearable delivers sharp pixel density levels at 245 PPI.

Overall, the specs aren’t disappointingly bad. The Urbane Luxe still outperforms most smartwatches in its category.

“LG may sell some of these but overall it’s intended to position the Urbane as a premium smartwatch,” highlighted Greg Sterling, Vice President of Strategy and Insight at the Local Search Association. “It’s interesting that the press release plays down the smartwatch aspect of the device and never mentions that it runs Android Wear.”

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What’s the Alternative?

The Huawei Smartwatch is probably the only other gold wearable worth considering. It’s cheaper than the Luxe (the gold-plated version costs $800, standard models start at $450), the company made sure to make more than 500, and last but not least, it appears that a future update will make it compatible with both Android and iOS platforms.

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