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Look, up in the sky! It’s a bird, it’s a plane, no, it’s 100 drones! In efforts to set a world record, and to do so in lavish style, Intel gathered a fleet of 100 drones to create the largest ever swarm of drones to take flight. This feat has landed Intel a Guinness World Record, eclipsing the previous record from the Naval Postgraduate School in Monterey, California, which had 50 drones taking flight for research purposes.

Intel’s doubling of simultaneous airborne drones wasn’t done in the name of research, but in the name of panache. Strapping lights to each of the 100 drones, Intel launched this buzzy, UAV swarm into the air for an incredible light show while an orchestra majestically played Beethoven’s Ninth Symphony to soundtrack the record-breaking, and truly stunning, display. Each of the drones in the swarm was controlled through a lone piece of Intel software at Flugplatz Ahrenlohe in Tornesch, Germany.

Is it a shameless publicity stunt to earn a world record, get some cool press and advertise the power of the company’s software? Sure. But it’s hard to fault Intel for capitalizing on the public’s fascination with drones to not only show the power of their product and the ease with which it can pilot a fleet of drones, but to get their name into the record books as well. Watch 100 drones light up the sky in truly spectacular fashion in the video below.

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