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There is an overwhelming amount of artists in the world of social media. It might seem absurd to believe that you have a chance to stand out in such an impossibly large crowd. Yet time and time again, new artists emerge out of the endless online cacophony and stun thousands of people. These individuals use neither magical powers nor inaccessible tricks; many of them simply apply their knowledge of social media to their virtual lives, creating irresistible and successful online worlds.

Standing out on social media is a skill anyone can learn. All you need is patience, persistence, and a desire to absorb valuable information. Since most of us want to be heard and understood in a way that will influence our personal success, it’s important to understand what those components really mean. What does it mean to be heard and accepted? What does standing out on social media really involve?

How to Be Heard

If you could be heard by thousands of people, what would you tell them? If you had access to even 100 followers on Instagram, what would you want them to know?

Knowing your creative voice will increase your confidence and make you more approachable, which is a great start. Most importantly, it’ll help you discover the uniqueness which, in the long run, will play a significant part in your online success. You don’t need to be arrogant or famous to succeed at this – all you need is familiarity. If your strengths and weaknesses aren’t clear to you, ask yourself these questions:

  • What do I love photographing most?
  • How do I want my audience to feel?
  • What kind of people do I want to inspire?
  • What is my ultimate goal?
  • What am I going to do after that goal has been reached?

While these questions may not provide you with an instant epiphany, they’ll help you get closer to understanding your preferences, expectations, and ideas about the future. As you answer them, notice the things that frighten and empower you. These details will help you overcome obstacles in the future.

How to Be Understood

There are certain social platforms which will complement your work better than others. For example, a community like 500px is perfect for artists who want to create a very neat-looking social portfolio. Flickr will appeal to photographers who want to befriend a variety of artists and build a welcoming community with them. Instagram, everchanging, is ideal for those who want to socialize, keep up with celebrities and friends alike, and easily share their work with a diverse audience. Knowing what you want will lead you to the best possible social platform for your work. If you know your voice, finding the ideal place to use it will allow you to be both heard and understood.

How to Listen and Learn

Follow your favourite artists on a social platform you’d like to be more active on and learn from them. What do they do and how active are they? Something important to consider in any community is consistency; posting often will increase your followers’ confidence in you. After all, users enjoy absorbing as many stunning photographs as possible. Too much is considered spam, while too little discourages those who want to be inspired. As stressful as this balance may sound, there are effective ways to master it. An example is scheduling posts using content managing apps like Buffer or Hootsuite. Using a smart schedule will allow you to share your work consistently and build a great following without demanding your online attention every second. In addition, ask fellow photographers for advice – every piece of knowledge helps in one way or another.

Many photographers choose to be authentic by occasionally sharing behind-the-scenes photos, introducing themselves to the community, or simply giving some advice to other artists. You don’t need to share every part of your life with your audience, but do remember to be spontaneous and genuine from time to time. Being relatable will attract loyal followers, clients, and even people who might become your closest friends one day.

If you’re learning, putting effort into your work, and finding new ways to improve, you’re already very successful. Don’t feel discouraged if a certain method doesn’t work for you – keep trying, even if it means starting over on a new social platform. Eventually, you’ll be familiar enough with your strengths and weaknesses to feel at home online. Keep moving forward and you’ll do nothing but thrive endlessly in the evergrowing world of social media.

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