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Cloud storage is expensive. But not if you’re using Google Photos.

The company never fails to keep its competitors on their toes. This time, popular cloud platforms such as Dropbox, Microsoft’s OneDrive, Apple’s iCloud and Amazon’s Cloud Drive are all taking a hit.

During Google I/O 2015, the global brand announced free, unlimited storage for photos and videos on the Google Photos app. But before you cancel your cloud storage subscription and create a new account solely for this purpose, there are some strings attached to the deal that could make you rethink the big switch.

What’s the Catch?

There are two limitations that you should be concerned about. First, the app only accepts images below 16 megapixels, or 4920 x 3264 pixels. Photos with higher resolutions will be sized down automatically. For smartphone users, the image cap shouldn’t be an issue. Professionals who take photos using DSLRs and high-resolution machines will probably need to stick with their current cloud storage provider.

The second blow comes after individuals who intend on using the service for videos. Google set a 1080p limit for such digital files. Like high-quality images saved on the app, videos above the maximum cap will be downsampled accordingly. Again, such restrictions won’t hurt casual video enthusiasts, but professionals will surely feel the pinch.

Google Photos app camera

Going Beyond Free and Unlimited

The tech giant also released an array of new features to go along with its grand offer. A new robust search option can help users find photos using image content instead of tags or keywords. This means if you search for dogs or rainbows, the platform will pull out all canine and nature-related images.

Location tagging is now easier to apply on photos, using powerful algorithms baked into the system. Google Photos has the ability to tell you where an image was taken just by analyzing its contents. The surprisingly accurate method is far more superior than scanning EXIF data.

Images eat up free space in smartphones, especially for individuals who take a ton of them on a regular basis. The Android version of the app has a simple solution to this problem. An auto-delete feature removes successfully uploaded photos from the device. With the setting on, you’ll never waste precious data saving duplicate images to the cloud.

Users who want to download their photo collection don’t have to spend the entire day ticking checkboxes. Using Google Takeout, the entire process can be done in one click. You can also use the convenient feature to download your location data, Google Keep tabs, emails from Gmail, calendar commitments and Google Drive files.

There’s Still a Paid Version

The Google Photos freebie is great, but what if you want to keep your images at full resolution? Google can remove the boundaries from the unlimited and free package, but only if you subscribe to one of the paid plans. The competitive rates include $1.99 per month for 100GB and $9.99 per month for 1TB. Storage is shared between Google Drive, Gmail and Google Photos. To make the option fair, all images below 2048×2048 pixels are stored for free.

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