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There’s a famous biblical scripture that states, “Judge not, that ye be not judged.” But the Bible never prophesied the Internet. With the Internet, people can easily review businesses, schools, movies, music and more for all the world to see. Some people even make a living off of reviewing things online. However, a group of entrepreneurs want to take the review process to a newer, broader demographic: other people.

The app, Peeple, will allow people to review other people without an opt out option that doesn’t violate the service’s terms of service. “People do so much research when they buy a car or make those kinds of decisions,” said Julia Cordray, one of the app’s founders. “Why not do the same kind of research on other aspects of your life?”

What’s most disturbing about the app is that you can’t delete bad or biased reviews. Given the mob mentality of some aspects of the Internet, this could very well open the floodgates to excessive harassment. Job candidates could also face even more barriers to employment if inaccurate reviews make their way to the eyes of discerning employers. Those who suffer from anxiety or depression could be more easily affected by what people say about them on the app, a problem that many others face on other, less volatile social media services.

Cordray, however, plans to create features that won’t turn Peeple into a hotbed of harassment and privacy invasion. She says you have to know the person to review them in one of three categories: personal, professional or romantic. Additionally, you have to be 21 or older, have an established Facebook account and make reviews under your real name. If you want to add people to the database, you’ll need to know their cell phone number. The app originally planned to take names from Facebook, but the site’s API prohibited it.

Another measure Cordray put in place is to immediately post positive reviews, while negative ones are held in a private inbox for 48 hours just in case someone disputes them. Those who haven’t registered (and thus, can’t contest negative reviews) can only see positive reviews. Cordray also mentioned that profanity, sexism and mention of private health conditions are off-limits as well. “As two empathetic, female entrepreneurs in the tech space, we want to spread love and positivity,” Cordray said. “We want to operate with thoughtfulness.”

Rating apps have had a long history of bias since the reviews are mostly subjective and qualitative rather than quantitative. Yelp has been caught manipulating ratings based on who advertises with them, while RateMyProfessor’s professor ratings tend to be higher based on how attractive the professor is. In addition, men and women on RateMyProfessor were reviewed using different criteria. However, there is some reasoning behind RateMyProfessor ratings—students paid thousands of dollars for attending classes, and therefore, they have good reason to evaluate whether or not they got what they paid for.

In essence, Peeple puts people’s private lives straight into the online public sphere without their consent. However, some have opined that Peeple could be the very app that we deserve. “It’s apparently contemptible to create something where users can subjectively judge you personally (Facebook, Twitter), professionally (LinkedIn) or romantically (Tinder, Grindr, Happn),” said Dan Gavshon-Brady, lead strategist at Wolff Olins, an international brand consulting firm. “Attempting the ambition to bring together all of that under one roof, Peeple shouldn’t be slammed but given some slack, since we have so wholeheartedly embraced its predecessors,” he continued, stating that it’s just a combination of the wildly popular apps that people have signed up for and implicitly consented to the judgment of millions of people on the Internet.

“This is the utopia we signed up for when we placed subjective aggregated quantification over moral judgment, what we begged for when we placed greater value on algorithmic data collection over personal human experience,” Gavshon-Brady continued. While the backlash over Peeple might be justified, we were already giving our consent away for many years. Peeple might be a reminder of how much we have sacrificed (not just in terms of privacy, but also judgment, consent and human experience) in the name of creating the latest, greatest, and most hip social media platform.

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