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Author: Gracie Ryan

6 Mar

Know Your Worth: A Breakdown On How To Price Your Photo Services

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One of the biggest challenges of starting a business is figuring out how to price the goods and services you offer. You don't want to undersell yourself and devalue the market, but overpricing and scaring off potential clients is just as dangerous. Pricing similar to the competition is a good place to start, but since what you're offering is presumably not exactly the same, the prices shouldn't be either. That's why we've compiled this guide that will break down everything you need to know about pricing. The first thing to remember is that your pricing shouldn't be exactly the same as the competition's, just as your services aren't exactly the same. While it's good to compare pricing, it's also important to have a strong...
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20 Feb

Create A Hippy Inspired Tie Dye Portrait

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Tie dying isn't only for big white t-shirts and hot summer days. Now you can get that multi colored, hippy inspired effect on your favorite portraits with just a few simple steps in Photoshop. Start by opening your portrait in Photoshop. This works best with a strong, interesting pose, rather than just a classic head shot. The effect will also be most successful if your subject is against a simple patterned background. Something like strips or bricks will work well. Duplicate the background copy by right clicking on the layer in the right side panel and selecting Duplicate Layer. Right click on the new layer and select Convert to Smart Object. Double check the two small squares in the bottom left corner to make sure the...
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13 Feb

Why Ultra High ISO Makes All The Difference

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Dropping thousands of dollars on a camera with ultra high ISO capabilities (we’re talking ISO 100,000 or above) is frankly overkill for many types of photography -- portraits are best captured with natural light, wildlife photography is really only possible during the day and fashion photography happens mainly in the studio. But there is one scenario in which an ultra high ISO can make the difference between a decent image and an outstanding one - and that’s when it comes to long exposure nighttime photography. Shooting at night introduces a world of difficulties that photographers don’t face during the day. Not only does nighttime shooting require an entire set of equipment not necessary in the sun - from tripods to cable releases to...
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30 Jan

Everything You Need To Know About SD Cards

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As photographers, we’ve all had experience with SD, or Secure Digital, cards. These thin memory sticks look like a smaller, modern cousin to the floppy disc, and have the power to hold thousands of high quality images or hours of movie quality video. SD cards come in a range of sizes, both physically and in terms of capacity, which can make choosing the right one for your needs a difficult task. Whether you’re looking for an SD card for your phone, GoPro or DSLR camera, this article will help ensure you purchase the perfect card to fit your shooting requirements. SD cards technically come in three different sizes, but only two are commonly used today: SD and microSD cards. Regular SD cards...
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16 Jan

Camera Sensors: When Bigger Really Is Better

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Bigger isn’t always better, but when it comes to camera sensors, the stereotype holds true. If you’re in the market for a new camera, or are comparing the quality of two cameras, the first place to look is inside, at the sensor. Image quality is largely dependent on sensor size, meaning cameras with larger sensors will produce higher quality images than cameras with smaller sensors. This is due to the fact that larger sensors have larger pixels, which means they’re better at reducing noise, can record more information, have a larger dynamic range and perform better in low light. There are a few major camera categories, each of which has a corresponding sensor size. Medium Format Medium Format cameras have the...
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11 Jan

Lumoid’s Favorite Cameras of 2016

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If you didn’t get the new gear you were hoping for during the holidays, it’s not too late for a little from-me-to-me present. And with some seriously powerful cameras released in 2016, why not start the new year off right and go for something that will completely change the way you shoot. So if you’re in the market for a new camera, or just want to drool over the new gear that’s out there, this list is here for you. 1. Canon EOS 5D Mark IV: Fans of Canon’s 5D series rejoice! The new Mark IV is even more powerful than the previous cameras in the series, with an upgraded 30.4MP full-frame CMOS sensor paired with an advanced DIGIC 6+ Image...
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9 Jan

Give Your Photo A Polaroid Effect in Less Than Five Minutes

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2016 was the year of the drone and high definition DSLR cameras. Yet something about antique, Polaroid pictures - with their pink and yellow hues and washed out tones has a huge appeal for photographers. Just look at Instagram, with its antique style filters and, until recently, mandatory square crop. We love the look of an old school, Polaroid image, but we don't always have the time or resources to produce an authentic picture on Polaroid film. And when it comes to digital photography, sometimes you want to add a simple, creative effect to an image, but don't have hours to spend tweaking every aspect of your picture in Photoshop. With this tutorial, you can can create a lovely Polaroid effect in under five minutes. Start by...
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5 Jan

Create A Fantasy Sunset Portrait In Photoshop

Photography can transport us to distant, wild and even magical lands. It can force us to expand our minds and believe in things we never thought could've been possible. With this tutorial, you can add a magical effect to any portrait, automatically transporting the subject into a land far, far away. Open your portrait in Photoshop. Portraits with distinct foregrounds and backgrounds where the subject is a clear part of the foreground work best. Start by duplicating the background layer. Then, with the new layer selected, go to Filter>Camera Raw Filter. A new editing screen will pop up. Click on the HSL Grayscale icon in the right side panel. Bump down the Yellows slider to about -60 and the Greens slider to about -40. Then, select...
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21 Nov

Boost Outdoor Portraits With Fall Inspired Tones In Photoshop

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We're just getting into that deep chill of real fall, come winter. November is characterized by those rich hues that take over the world once most of the leaves have fallen from the trees. Bringing those dark red and green tones to a picture can give any regular portrait a look of late fall. This effect works great with outdoor portraits, especially ones with backgrounds that are already dark, like green plants or a brick wall. If you're using a bright image, you might have to tweak the settings and colors to match the style of the picture and achieve an effect that works. Start by opening your image in Photoshop. Create a new adjustment layer by clicking on the half white, half black circle...
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14 Nov

Your New Favorite Lens: The Canon EF 16-35mm f/2.8L III USM

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If you're a Canon shooter in the market for a new, professional quality wide angle lens, then look no further because the Canon EF 16-35mm at f/2.8L III USM is here, and it's your new best friend. Measuring in at 3.5" x 4.4" and weighing in at 1.4 lb, this lens is slightly heavier than its predecessor, and slightly larger than a 24-70 f/2.8 II. Its exceptionally high quality makes it worthy of its L series designation, and will leave you drooling over its stunning results - whether you're a professional or amateur shooter. This lens has a large, 82mm filter size. You can always avoid the cost of the filter by simply not buying it, but only when the filter is...
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