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Ashley Madison’s main selling point was to encourage adultery in secret—their slogan is “Life is short. Have an affair.” However, hackers got a hold of Ashley Madison users’ profile information (you can see if you were one of the unlucky victims here), and the leak could not only have damaged the users of the website, but possibly the prospects of online dating websites in general. While the website has been around since 2002, the hack has thrust Ashley Madison into the limelight of scandals.

The leak implicated celebrities such as Josh Duggar, Christian YouTube personality Sam Rader, and several politicians and government officials, all who had profiles on Ashley Madison for cheating on their spouses or girlfriends. On top of that, people were using work and government email addresses to sign up, which also implicated lower-level government workers, high-ranking executives in the private sector, and those in the armed forces of having an affair. While affairs through the Internet are not uncommon—Facebook and Twitter are commonly used as well—Ashley Madison is unique in that high-profile individuals have paid to use a service that condones illicit behavior.

While a group of individuals named “Impact Team” claimed responsibility for the Ashley Madison hack, reports are surfacing that a man named Thadeus Zu may be responsible for the attack. Security researcher Brian Krebs points out that Zu could be the man behind it all. “Zu’s early years on Twitter are a catalog of simple hacks—commandeering unsecured routers, wireless cameras and printers—as well as many, many Web site defacements,” he said. Krebs also pointed out that one of Zu’s tweets during the Ashley Madison leak calling for a replication server to “get that show started” further implicated him in the hack.

Zu’s calling card when he hacked a certain website was a reference to the rock group AC/DC. On July 12, Ashley Madison employees came to work to compromised computers that had a warning message from “Impact Team” accompanied by the song “Thunderstruck.” Zu said on Twitter back in 2012, “Next time, it will be Thunderstruck. #ACDC.” However, Zu denied any involvement in the attack on Twitter, unleashing scathing attacks against Krebs. “I wonder how many folks or ‘Anons’ had been put to jail and bullying by morons like @briankrebs,” Zu said.

Several unintended consequences have already occurred—two people are reported to have committed suicide as a result of the leak—and Ashley Madison could also be facing more than just leaked data as well in the form of class-action lawsuits that could total up to $1 billion. Ashley Madison itself only made $115 million in revenue in 2014, and the site’s parent company, Avid Life Media, offered a $500,000 reward to find the identity of those behind “Impact Team.” On top of that, reports have shown that most of Ashley Madison’s users were male, raising questions as to whether users were really having affairs or not.

Impact Team wanted to teach two lessons: not to commit adultery and to secure your data. “Too bad for those men, they’re cheating dirtbags and deserve no such discretion,” the hackers at Impact Team wrote when they claimed the breach last month. “Too bad for ALM, you promised secrecy but didn’t deliver. We’ve got the complete set of profiles in our DB dumps, and we’ll release them soon if Ashley Madison stays online. And with over 37 million members, mostly from the US and Canada, a significant percentage of the population is about to have a very bad day, including many rich and powerful people.”

While Ashley Madison may not shake up the online dating scene—there are still millions of people using services such as eHarmony, OkCupid, Tinder and more—it will definitely make individuals far more careful about giving their personal information online.

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