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October 2016

14 Oct

This Brand Turns Your Heartbeat Into Jewelry

ddb
Who knew something so beautiful could be created with just your heartbeat? DDB Group Hong Kong just launched a new jewelry line that they say is a "personalized gift that is literally from the heart." Appropriately named, "Crafted by My Heart," the agency transforms the rhythm of your heartbeat into a ring. Teaming up with Tribal Worldwide Singapore, the ring is created with an iOS app that records your pulse. From there it takes that data to create a pattern for a ring, in either gold, silver, or black silver. There are two base designs by jewelry designer Nomera Ajmal, but according to the agency, each ringĀ "is assigned a different algorithm to ensure that no two pieces are alike."   Want to try more...
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